Marketing Fundamentals General Merchandise

Question: Discuss about theMarketing Fundamentals for General Merchandise. Answer: Introduction: Woolworths Ltd is an Australian, public listed company headquartered in New South Wales and retailing mostly groceries, apparels, general merchandise and digital products in both Australia and New Zealand. They are also providing financial services with the help of a joint venture with Absa Bank. Along with that, they are also branched out in hospitality and gaming segments. They employ more than 200,000 people across 3200 locations in both Australia and New Zealand. They are also registered on Australian Securities Exchange under the code WOW. ("Woolworths Supermarket - Buy Groceries Online", 2016). They are having the biggest supermarket chain in Australia and were formed in 1924. Their first store was opened in Sydneys Imperial Arcade. They run approximately 1000 supermarkets under the banners of Woolworths, Countdown, Foodtown and Thomas Dux. Woolworths is also operating more than 300 hotels. It also runs around 400 electronic stores with brand names of Tandy and Brick Smith. Macro and Micro Environment Analysis The overview of Woolworths macro and micro elements affecting the company's environment is as follows: Cultural factor: In todays ecologically responsive world, the consumers are inclined to organizations and goods that demonstrate loyalty towards manufacturing products that are natural and appear with a organic-tag. Woolworths is one such company that has become a leader for a natural and improved standard of living (Sutton-Brady, Kamvounias Taylor, 2015). Woolworths has included many ecology friendly systems by its sustainability strategy 2007-15. It addresses the requirements of customers by providing them with suitable and competent shopping services. Peoples preferences alter with time, and they become more attracted towards fresh designs. They even favor quality over cost as cheapness is related to inferior quality. Woolworths has kept on presenting stylish and more eye-catching commodities to its consumers over years (Keith, 2012). The communal aspect is also influencing the retail industry of Australia in the way that the firms in service all over Australia have to attain adv anced communal and society advancement. It is because the recent societal inclinations within consumers mean that they have a preference for extremely collectively accountable business and by taking on communal enterprises, the retail businesses like Woolworths generate a considerable influence over its consumers (Arli et al., 2013). Conclusion Woolworths has been graded as one of the largely believed names in the retail industry of both Australia and New Zealand. A significant tactical breakdown of Woolworths has been performed with an aim to evaluate the significant policies, which have been assumed by the organization, and the pursuance of the whole study has pointed that Woolworths is inclined particularly towards achieving advanced growth levels in its functioning. Woolworths consumers are for the most part individual customers and thus the impact of consumers is huge.The examination of the situations as experienced by the retail industry in Australia points that the elements and the unpleasant financial circumstances have all influenced the approach and development of Woolworths in a depressing way. The examination also showed that these environment situations have furthermore affected the development prospective of Woolworths. References Arli, V., Dylke, S., Burgess, R., Campus, R., Soldo, E. (2013). Woolworths Australia and Walmart US: Best practices in supply chain collaboration.Journal of Economics, Business, and Accountancy| Ventura,16(1), 27-46. Keith, S. (2012). Coles, Woolworths and the local.Locale: The Australasian-Pacific Journal of Regional Food Studies,2, 47-81. Sutton-Brady, C., Kamvounias, P., Taylor, T. (2015). A model of supplierretailer power asymmetry in the Australian retail industry.Industrial Marketing Management,51, 122-130. Woolworths Supermarket - Buy Groceries Online. (2016). Woolworths Online. Retrieved from https://www.woolworths.com.au/